The Canadian Outbound Market

Canadians’ Favorite Destinations

Canadians are used to escaping the harsh winters with trips to sunny destinations in the winter months between December and March. In the spring/summer/fall months, other destinations like Europe and UK dominate along with a consistently growing demand for more long haul destinations.
Cruising has taken over as the second largest segment of ‘packaged holidays’ and continues to grow with the Mediterranean being the #1 destination in 2008.
Growing trends for mass market destinations include parts of Asia, Latin America and Eastern Europe.

What to Promote - Growing Your Business

The Canadian market possesses a robust and eclectic mix of options for any Client.
Beside the traditional distribution networks offered by mass market Tour Operators and Retail Chains, there are also other avenues for growing business. Independent travel, Affinity group and Incentive travel, corporate and leisure travel - all are well established in the marketplace.

The French Canadian Market

‘The French Connection’

Montreal represents an important market segment, as the center of the French speaking market in Canada. If deciding to work in this market, it is important to note that aside from the regional trends and cultural preferences, Clients will need to provide french language communication materials. Whether addressing the trade or the consumer, advertising, promotional materials and brochures must be in French.
Quebec City is the 2nd largest city in the French Canadian market. It represents an important portion of the market and should be considered in any proposed marketing initiatives. Flights to all key destinations from Quebec City connect via Montreal.
There are several PR and advertising options available to start reach this consumer base and Travel Marketing Solutions can assist Clients with the assessment and decision on what will work best!