The Canadian Outbound Market

Getting to Know the Canadian Market

Canada is the second largest country in the world and in many ways it is a very unique market to work in. Like any other large country, it is a market defined by language, geography, culture and economic influences and trends.

The primary population areas of Toronto, Montreal and Vancouver, provide the largest opportunity for growing your brand presence and sales revenue.

For many international companies the Greater Toronto Area (GTA)  is the first stop to entering  into the Canadian market. This region encompasses an approximate radius of 150 kilometer area around Toronto and reaches down to the Niagara Peninsula. It is the most populated region in the country and as such represents the largest opportunity for any partner wanting to establish a foot hold in this market.

One size does not fit all!

The Canadian travel industry and consumer are driven by regional travel trends and habits. Clients entering this market need to understand what the travel patterns and trends are that define each region, then choose the appropriate products and services that best address the needs of the market.