Canada is Tourism Ireland’s ‘shining star’
April 3rd, 2009
Tourism Ireland’s new brand strategy extends to ‘shining star’ Canada
TORONTO — coming off a record year from Canada in 2008, Tourism Ireland isn’t going to let something like a recession slow it down. The Canadian market posted an 11% increase last year, with about 115,000 Canadians visiting the Emerald Isle.
“We were the shining star,” said Jayne Shackleford, marketing manager, Canada.
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